Monday, November 10, 2008

FACshion Sets Trend In A Great Fashion Week

The first of its kind, new trade buyer and consumer show FaCshion was the ideal showcase for a fusion of emerging fashion talent FaCshion has lead the way as the very first twice annual trade show that targets both the trade buyer and the fashionista consumer. With over 1100 visitors through its doors, the 2 day event at the Old Truman Brewery on Brick Lane has confidently established its name on the fashion calendar.Midday saw the doors fling open on the Saturday, and the event kick off in style with an exclusive VIP champagne brunch giving the special guests including buyers from the likes of Topshop and Warehouse the opportunity to mingle with press and industry bodies whilst sipping champagne and lunching on sushi. This fashionable fusion made for a valuable opportunity to exclusively preview the exhibitor collections before the hoardes of general public. "The talent there was outstanding" - Stylish Miss
Among the 50 carefully chosen exhibitors, those to note included TraSsh Bags who by mixing both fashion with ethics provided a preview of their striking designs. With their beautifully cut statement pieces, Trout and Pout showcased their intricately tailored plaid kimono jackets which were emphasised to be "all made lovingly in the UK". For simplistically individual sculpted bags, Stephen Harkin presented an accessory range to behold, and contemporary menswear label Credau showed off their 100% original natural or recycled range. Other event highlights included top beauty professionals Dermalogica offering visitors free expert face mapping at their skin bar and iStylista who divulged their expert advice to all those wanting to try their hand at styling - there was without doubt much to see and do at this September's FaCshion.
"It was definitely worth it" - An Average Girl's Diary
Heads were turned to the catwalk as the models strutted into action at 1pm. Choreographed by the highly acclaimed Andy Turner (who can also add The Clothes Show Live main show to his credits) the show was accompanied by a pulsating soundtrack to compliment the selected exhibitors' collections. Later in the day guest speakers offered pearls of industry wisdom to the fashion throngs; they included Style Insider and entrepreneur Bethanie Lunn who gave one lucky attendee the chance of an expert makeover, successful Fashion Designer and Entrepreneur Kal Kaur Rai and Founder of DeviDoll.com, Sindhu Venkatanarayanan who discussed the impact of ethical choices in fashion. A resounding success, FaCshion provided the platform for a diverse selection of ethically minded emerging fashion talent - if this event was anything to go by we can't wait for the next one!