Fashionable Tech: The Next Generation

Without realizing it, mobile phones have become a part of the fashion industry landscape in recent years. When people leave their homes, their phones now are going everywhere with them. The styles of cell phones are changing like every fashion trend, slim phones, flip phones, red phones, and iPhones, as people make statements about themselves. This is not a North American phenomenon, but a global one, with over 3 billion mobile phone users worldwide.As phone models and colors were the early fashion statements, ringtones and digital content have started to provide the next level of personalization in most recent years.

Whether it's 50 Cent or Madonna, hip hop or pop, people change ringtones regularly to express their moods and their individuality. People from all over the world are downloading ringtones as a fashion accessory, whether it comes from Hollywood in the US or Bollywood in India, this is truly a global fashion trend.The ringtones fashion industry was a multi-billion dollar business in the US alone this year, and is expected to increase as more artists and fashion designers enter the market. As the business grows, exports of this new content will grow, with Indies becoming a bigger part of the market.

Like in the fashion world, for all the big names there are thousands of independent designers making their mark, as is the case of digital content. For every Madonna, there are thousands of independent artists that are trying to become the next big hit. Same is the scenario with wallpapers as new fashion magazines and modeling agencies have started to sell exclusive mobile wallpapers of their models globally. Welcome to Fashion 2.0 as the digital age becomes a bigger part of individual expression.

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Layla Robin,
Contributing Tech Writer